The 6th edition of Africa Business Tourism and MICE Masterclass held on July 27th and 28th, 2023 in South Africa provided new insights on trends in sales, bidding, joint marketing agreements.
Despite the energy crisis, business show SA is still worth investing in.
It is believed that Africa’s business events industry can become self-sufficient, but it would need to tie up a few loose ends before it can realise that vision.
Excitement is building up as the global business events industry is counting down to the 2023 edition of Meetings Africa.
Meetings Africa, a gathering of Africa’s various stakeholders in the Meeting Incentives Conferences/Conventions and Exhibitions (MICE) sector of the burgeoning tourism industry.